Impressions from Eurobike 2024

Eurobike 2024 has come to an end, and what an exhilarating event it was for reTyre! We showcased our groundbreaking sustainable tyres, connected with industry peers, and received immense interest and support from the cycling community. Here’s a recap of our key highlights from the show.

Missed the event? Scroll down for media links and press coverage that capture all the action.

reTyre @Eurobike Show 2024

A Revolutionary Showcase

At this year’s Eurobike Show, we highlighted our innovative tyre manufacturing process, which significantly reduces emissions while managing to maintain product durability and high performance.

We introduced our sustainable bicycle product range, featuring tyres made from bio-based and renewable materials, capable of reducing CO2 emissions by up to 82% compared to traditional rubber tyres. These third-party-verified, eco-friendly products perform just as well as conventional tyres but set a new benchmark for sustainability in the cycling industry.

World’s First Carbon Neutral Tyre

At our booth in Hall 12.1, we have also unveiled The World’s First Carbon-Neutral Tyre, made entirely from reclaimed materials. This innovative concept, crafted from algae and post-consumer waste, turned heads and sparked significant conversations about sustainability in the cycling industry. Attendees were fascinated by the demonstration of our unique manufacturing capabilities, which enable us to create products that significantly reduce environmental impact.

This launch demonstrated what is possible with our cutting-edge technology. We’re excited to be leading the way in sustainable innovation in the tyre industry!

New Partnerships and Innovations

We also announced an exciting new partnership with Frog Bikes, a leading manufacturer of premium kids’ bikes. This collaboration aims to integrate our sustainable tyres into their products, furthering both companies’ commitment to environmental responsibility. Starting in 2025, Frog Bikes will feature reTyre tyres across their entire range, highlighting our shared vision for a greener future.

Sustainability Takes Center Stage

We were thrilled to see sustainability becoming the centre of attention at Eurobike, with many interesting product advancements and talks happening at the show. We were happy to contribute and share our thoughts in two panels focused on the future of sustainable manufacturing in the cycling industry.

The Sustainability Afternoon Panel organised by Cycling Industries Europe and Confederation of the European Bicycle Industry – CONEBI, was especially engaging. It featured insights from industry leaders from Decathlon, Herrmans, Trek, Shimano, Selle Royal, and reTyre, sparking engaging discussions on lifecycle analysis, circularity, and diversity. Our CEO, Paul Magne Amundsen, shared reTyre’s innovative approaches, which were met with enthusiastic interest.

“Sustainability is key: What is needed to take sustainability in the cycling industry to another level” panel at Eurobike 2024

Additionally, the “Made in Europe” Panel highlighted the importance of local manufacturing, with our CMO, Cecilie Bockmann Olsen, contributing valuable perspectives.

“Making ‘Made in Europe’ a success” panel at Eurobike 2024

reTyre CCO Ben Evans at the Cycling Industry Europe “Industry Leader Breakfast”

Join the Movement

Eurobike 2024 was a testament to the growing emphasis on sustainability within the cycling industry. The positive feedback and enthusiasm we received for our sustainable product line, including the concept carbon-neutral tyre, reinforce our mission to lead the way in eco-friendly innovation. We’re already looking forward to next year’s event.

If you missed us at Eurobike, don’t worry! Here’s a list of media overview of the event: